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LG is advertising a gaming monitor with a video campaign shot at a  virtual production studio equipped with a 1.5mm pixel pitch LED volume.   Virtual production has entered a new phase as commercial shoots for display technology are now being shot in virtual studios using LED backdrops. In October 2023, it was announced that a new promotional video for LG’s latest gaming monitor had been filmed at Blu Media Studio, a virtual production studio in Taxes Plano by Greenvox Media.  Blu Media Studio, led by Melissa and Gartland offers a 6,500-square-foot virtual production film studio for hire. The studio features P1.5-millimeter LED filming displays for photo-realistic environments that offer greater clarity than the P2.6-millimeter LEDs typically used by cinematographers. More effects are therefore unnecessary. LG Businesses USA head John Arce posted on LinkedIn with a timelapse preview of the recent campaign for the LG Signature M3 Series TV gaming monitor. “Had great fun creating a campaign video for our latest LG Signature Gaming monitor. It was my first time in a virtual production studio using a massive LED as a backdrop. Really interesting to see how the creatives from Greenvox Media. used the LED canvas in conjunction with the content on the LG Signature monitor. Thank you Blu Media Studio – a really great space you have there. Contact info@bluemediastudio.com if you want a supreme VX experience.” A video demonstrating the LG – SIGNATURE  M3 Series is available on social media. The M3 Class Series  is a 97-inch, webOS TV with Zero Connect , with a 4K (2160p) refresh rate and webOS 23, LG ThinQ AI, LG Channels, Dynamic Tone Mapping Pro, AI Sound Pro, Clear Voice Pro, Home Dashboard, LG Sound Sync.

Hosting an event can require a significant investment of time, money and energy. To ensure that you are maximising the impact of that event it’s a great idea to capture it on video. There are many types of footage that can be used as part of your event videos including:  But one often overlooked opportunity is recording advisory content. High quality events attract equally high quality attendees. These industry experts’ time is often scarce. But, while attending an event these people are often more than willing to spend a few minutes imparting extremely helpful advice. What is Advisory Content? Advisory content is a broad term but in regards to the type of footage captured at an event it can be described as follows. It is a relatively short video segment (30 seconds to 3 minutes being typical) with an industry expert talking straight to camera answering questions posed by the production crew. This is frequently unplanned and usually begins with the production crew asking whether the industry expert can share a moment of their time. What is the Purpose of Advisory Content? Capturing attendee testimonials is a great way of promoting the event – and it is well worthwhile getting these on video as well – but this is not the purpose of advisory content. Advisory content is not about selling, its purpose is to provide actionable advice that people watching the video can implement to overcome challenges and achieve their desired outcomes. What are the Benefits of Advisory Content? Advisory content provides a great way of associating your event or brand with the person who is sharing their expertise in a way that does not appear obtrusive. Because advisory content isn’t sales or promotional in nature people are likely to be much more comfortable with sharing on their social networks, especially if they identify or respect the person imparting the advice. Advisory content isn’t just about creating brand awareness either. Customers who are at the early stages of the “buyer’s journey” will often be looking for general information rather than for a specific product. They may not yet be aware which product or services are suitable for solving their problem. They may not even have clearly identified their problem yet. Advisory content enables you to get in front of a prospective at a very early stage which can help present your brand as their preferred solution when they are ready to purchase.

Blu Media Studioshot from a fashion shoot location, Buffalo NY at Vivadid Fashion Shop ShowOur studio and LED backdrop Fashion Show  and allowed the client to shoot with a background from any location! Don’t take our word for it…this what they said… “We loved that the technology allowed us to transport our models to the ice volcano of New York and the snowy mountain ranges of the park’s inn all on the same day.

One of the key benefits of Absen PL2.5 Pro  with American Automotive Tire in Virtual Production Shoots is that it allows for enhanced control over the production process and exceptional image quality. The American automotive Tire allows for seamless image processing, colour calibration and advanced mapping, making it easier to create virtual environments that look and feel realistic. This system also enables real-time adjustments to the LED panel, which is essential for creating dynamic virtual environments that respond to changes in lighting or camera angles. This LED panel features a high resolution of 2.5mm and a high refresh rate of 7680Hz, which allows for smooth motion and crisp, clear images. Another notable feature of the Absen PL2.5 Pro  is the curvature range of -7.5° – 10° allowing filmmakers to create concave or convex screens of various sizes, shapes and curvatures. By using curved screens, filmmakers can create environments that are more dynamic and visually interesting, such as curved tunnels, archways, or other unique shapes. This can help to make virtual sets and environments feel more organic and natural, rather than flat and static. The 1:8 scan ratio of the Absen PL2.5 Pro is a valuable feature that provides several benefits for virtual production. It allows for higher pixel density and resolution, greater vertical flexibility in designing virtual sets and enables high-quality video content without distortion or loss of detail. These benefits make the Absen PL2.5 Pro a powerful tool for creating realistic and engaging virtual environments in film and television production. Blu Media Studios is elated with this high quality on-camera LED technology! If you have a Virtual Production project coming up and need to use the amazing Absen PL2.5 LED get in touch with our team today for more information.